title

this is a description

Alfa Romeo Mito | social video

Aquabatics

brief

Raise awareness of Alfa Romeo’s top of the range Mito Quadrifoglio Verde

roles

creative direction | social strategy | development oversight

detail

During the winter of 2011, Alfa Romeo launched their most powerful Alfa Romeo Mito - the Quadrifoglio Verde. With a limited budget, they wanted to create a campaign that would raise awareness of the car and emphasise its sporty credentials.

idea / strategy

For an epic small car, an epic stunt - a Guinness world record attempt, competition, and film all rolled into one!

The competition invited participants, via a custom landing page, to select one of over 4000 water-filled balloons which were used to construct a giant Alfa Romeo logo. Once the logo was created the Mito went to work popping balloons with a series of slides, spins, and high-speed turns which were all captured in super slow motion.

The campaign ultimately delivered an easily accessible social competition which produced various sharable videos showcasing the car in a unique and sympathetic light.