brief

Increase awareness of the 4C Spider via a standard print and digital campaign

roles

creative direction | development oversight

detail

Launched in the UK in 2013 the 4C Spider was true reflection of Alfa Romeo’s from bygone years - an affordable sports car featuring beautiful Italian styling.

strategy / idea

The car looks amazing, so let it speak for itself. The campaign showcased the Alfa Romeo 4C using simple, side-on shots against block colours, allowing the car’s natural beauty to shine through while playful headlines emphasised its Italian heritage, raw power, and aesthetic beauty.

Print ads

Digital ads