title

this is a description

identity, guidelines & collateral

All´Ortolano

brief

Create a complete identity, guidelines, and collateral for Italian fruit & vegetable suppliers All’Ortolano

roles

Creative direction

detail

All’Ortolano is an Italian fruit & vegetable supplier based in Milan, providing produce to many of the region’s best restaurants and businesses. They required a brand identity that would help their business stand out from competitors and give them a more professional appearance.

Along with a new identity, branding, and guidelines, the business was keen to add a digital ordering platform to complement its existing ordering methods.

idea / strategy

Clean typography intertwined with fruit and vegetables was used to visually convey the honest love and respect All’Ortolano has for the products they supply.