summary

A unique ad format which quite literally pops out of the page

roles

• creative direction

• programming

detail

I’ve always enjoyed creating work which breaks the perceived conventions for how digital pieces should look or function. Display banners are traditionally perceived as flat, you’re looking through a window, however, what if the creative broke that feeling?

Wonderwall

Wonderwall is a dynamically populated ad format which converts a selection of content into a series of tiles which bulge and distort, giving the impression that the content is popping out of the page.

Originally developed in Flash and later ported to HTML5 due to its popularity the Wonderwall format was developed to tackle a specific challenge / opportunity - how to showcase multiple pieces of content in a single unit, in an engaging fashion. The format proved to be so effective that other brands requested it for their display campaigns, a selection can be viewed below.

Fiat 500

300x250 | 970x250 | 300x600

Other brand examples

Roberts Radio, House of Fraiser, Aldi, Clinique