Brief

Showcase the special edition Fiat 500 ‘Ron Arad’ in a microsite

roles

• creative direction

• development oversight

detail

Ron Arad is a contemporary Israeli industrial designer, artist, and architect. One of the most influential designers of his generation, Arad is responsible for numerous innovations in the fields of rapid manufacturing and integrated technology. During his early creative years, Ron created various artworks using Fiat 500’s - immortalising the car in different ways from crushed to carved wood (see video below).

In 2014 Fiat collaborated with Ron Arad to create a special edition featuring bodywork custom-designed by Ron Arad.

idea

Due to the nature of Ron Arad’s work, it seemed right to showcase his collaboration with Fiat in a virtual art gallery, surrounded by some of Ron Arad's famously created artworks using the classic Fiat 500.

Created using Unity3D to give a realistic feel; the virtual gallery allowed the user to get up close and inspect the car in detail along with browsing Ron Arad’s artworks or watching videos that explained the partnership in greater detail.

Links

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