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Huawei | website
Project Possible
brief
Create a multi-market destination hub for the Huawei ‘Project Possible’ campaign
roles
design direction
development oversight
detail
A collaboration between Huawei, Dazed and some of the most upcoming creative minds working in Art, Fashion, Design and Photography. Project Possible was aimed at promoting the Huawei P10 to an audience of creatively minded early adopters and photographic enthusiasts. At its centre were a series of photographic themed activities, across Europe, stretching over the course of 6 months including:
Reveal the real you
Competition challenging new photographers to celebrate the communities that reveal their true selves.
Access all angles
Photographic essay going behind the scenes of Fashion Week in London, Paris and Milan.
Secret lectures
A series of pop-up lectures from the creative pioneers to a select audience of students and creatives.
Fresh take
Across four European universities students share personal insights, achievements and observations that really define their field of study.
hub
The Project Possible hub, a sub-site of Huawei’s European consumer site was focused on providing a cohesive framework for the activities to be showcased and to act as a springboard into the product pages.
To integrate with Huawei’s main consumer site the destination was built to be fully dynamic giving all European markets the ability to localise language, content and publishing via a custom CMS solution. Pages were coded to allow for different micro phases of each activity per market, adjusting layout, content and functionality based on settings in the CMS.
The solution ultimately provided a highly adaptive site which could grow naturally with the various campaign phases and also adapt to per market needs.
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