brief

Promote a free paint offer during the Black Friday period

roles

creative direction | development oversight

detail

For 2016’s Black Friday sales event Jeep wanted to promote a free paint offer covering a selection of colours for the Jeep Renegade.

STRATEGY & IDEA

To contrast with the typical Black Friday ads and emphasise the Jeep Renegades rebellious brand positioning the campaign encouraged customers to ‘Forget Black Friday’ in favour of more colourful days of the week.

The campaign featured a suite of adverts, each associated with a different colour and day, which clearly communicated the selection of colours available in a bold, eye-catching style.

Friday ad

Other day ads

Digital

Digital outdoor ads and online banners utilised dynamic ad serving to update the ads on a daily basis to show the appropriate colour and messaging for the given day.