drag
title
this is a description
Selfridges - summer
Big british bang
Brief
Bring the print campaign to life within digital display.
Roles
art direction
development oversight
Detail
The ‘Big British Bang’ was a summer long series of events and partnerships untaken by Selfridges - the theme encapsulated modern britishness and quirkiness using a distinctive illustrative style.
For digital, the static print assets would need to be brought to life and further accentuate the fun, irreverent style campaign.
Approach
All print assets were animated in a Monty Python-esque style to support the fun, irreverent nature of the campaign. Bold takeovers were paired with a suite of eye-catching animated display ads.
Key animation
Underground
Due to its location, the London Underground plays a big role in Selfridges footfall and so the digital media was extended to cater for stations in close proximity of the store.
Special versions for London Underground ad-shells, escalator panels, and cross-track digital billboards which displayed live tweets from ambassadors at the events.
Sequential escalator panels
Cross track digital ad with twitter feed
