overview

Various display ads for Fiat

roles

• creative direction

• development oversight

Detail

As part of providing digital creative solutions to Fiat group for approximately 10 years, I worked on a large variety of automotive display campaigns, a selection of display ads for Fiat can be viewed below.

Don’t fancy scrolling? Here’s a selection of ads from this page.

Fiat - 500 - BlackJack

Showcase a sporty, matt black finished, Fiat 500 in a moody setting.

120x600 | 300x250 | 728x90

Fiat - 500L - 7seats

Communicates the products core USP in an eye-catching fashion - 7 seat silhouettes morph from one to another until finally becoming the car.

300x250 | 728x90

Fiat - 500 - Spring

An abstract, floral-inspired, animation for the spring season.

160x600 | 300x250 | 468x60 | 728x90

Fiat - Punto - Jet Black

Showcase a sporty, matt black finished, Fiat Punto using a unique inkblot animation.

120x600 | 300x250 | 728x90

Fiat - 500 - Tiny numbers

Camera pans and zooms are used to communicate the small price tag of the base level Fiat 500.

160x600 | 300x250 | 468x60 | 728x90

Fiat - Punto - Straight to the point

A roving flock of arrows are using to communicate this no-nonsense offer.

160x600 | 300x250 | 300x600 | 468x60 | 728x90

Fiat - Panda - Easy

A series of typographic life statements communicate the simplicity of this offer.

120x600 | 300x250 | 468x60 | 728x90

Fiat - Panda - Comedy

A series of hand animated cartoon style ads are used to communicate a variety of product points and offers.

chips: 160x600 | 300x250 | 728x90 | 1000x300
elephants: 160x600 | 300x250 | 728x90
ghost: 160x600 | 300x250 | 728x90

Fiat - 500 - Twinair

A series of boldly coloured, 3D typographic animations convey the various usp’s of the ultra low emission twinair engine.

cashflow: 120x600 | 300x250 | 728x90
congestion charge: 120x600 | 300x250 | 728x90
emissions: 120x600 | 300x250 | 728x90
engine: 120x600 | 300x250 | 728x90
fuel: 120x600 | 300x250 | 728x90

Fiat - 500C - Open for summer

A selection of statements spring from the open top of the convertible.

160x600 | 300x250 | 468x60 | 728x90

Fiat - 500 - Colour therapy

Bold transitions and wipes are employed to communicate a selection of newly available colors and styling.

launch: 120x600 | 300x250 | 728x90
retro: 160x600 | 300x250 | 728x90

Fiat - Less is more

A simple plus and minus icon is used in a number of ways to communicate the benefits of Fiat’s active eco engine technology.

Panda: 160x600 | 300x250 | 728x90
Punto: 120x600 | 300x250 | 728x90

Fiat - 500 - Diesel

A partnership with clothing brand Diesel is communicated through paparazzi-style snaps of different details on the car.

160x600 | 300x250 | 468x60 | 728x90

Fiat - Punto - British cycling

A hand-animated cyclist introduces the partnership between Fiat and British cycling.

160x600 | 300x250 | 468x60 | 728x90

Fiat - 500 - Feel 3

Employing a fake frame within the ad the animation conveys the suggested freedom this offer brings to the customer.

160x600 | 300x250 | 468x60 | 728x90

Fiat - Ecodrive

Uniquely styled, hand-animated characters are used to promote an eco-driving leaderboard.

160x600 | 300x250 | 468x60 | 728x90

Fiat - 500 - Superstar

Glitzy, superstar themed creative celebrating winning international engine of the year.

120x600 | 300x250 | 468x60 | 728x90 | 900x250

Fiat - 500 - Pink

Various creatives celebrating a special pink coloured edition of the Fiat 500.

500: 160x600 | 300x250 | 468x60 | 728x90
500C: 160x600 | 300x250 | 468x60 | 728x90
Pink my ride: 160x600 | 300x250 | 468x60 | 728x90

Fiat - 500 - Gucci

A special edition from a partnership between Gucci, featuring the brands iconic green and red band.

Stage1: 160x600 | 300x250 | 468x60 | 728x90
Stage2: 160x600 | 300x250 | 300x600 | 728x90

Fiat - 500 - Choices

Flow diagram inspired creative highlighting some of the options available for the Fiat 500.

Alexa: 300x250 | 468x60 | 728x90
Jeff: 300x250 | 468x60 | 728x90

Fiat - 500 - Autumn/winter collection

Using cutout dress the creative positions the car as the perfect accessory for your autumn/winter wardrobe.

Rain wear: 120x600 | 300x250 | 728x90
Street wear: 120x600 | 300x250 | 728x90
Shiny wear: 120x600 | 300x250 | 728x90
Sport wear: 300x250 | 728x90

Fiat - 500 - Happy words

Animated summer-themed words evoking the feeling of driving the Fiat 500 surround the car.

Stage1: 160x600 | 300x250 | 468x60 | 728x90
Stage2: 120x600 | 160x600 | 300x250 | 468x60 | 728x90
Stage3: 300x250 | 468x60 | 728x90

Fiat - 500L - Launch

A series of animated statements pack themselves away into the, more substantial, Fiat 500L.

Big world: 300x250 | 728x90
Kids: 300x250 | 728x90 Room: 300x250 | 728x90
Sizist: 300x250 | 728x90 Sperm: 300x250 | 728x90

Fiat - 500L - Go large

Visually communicates the size of the larger 500L via a fake edge within the banner.

300x250 | 160x600

Fiat - Scrappage

Various car crushing devices are employed in this series of ads promoting a government-backed car scrapping scheme.

Panda - stg1: 160x600 | 300x250 | 468x60 | 728x90
Panda - stg2: 160x600 | 300x250 | 468x60 | 728x90

Punto - stg1: 160x600 | 300x250 | 468x60 | 728x90
Punto - stg2: 160x600 | 300x250 | 468x60 | 728x90

Game in banner: 300x250

Fiat - 500 - wonderwall

A unique ad format featuring a series of morphing panels which quite literally pop out of the page.

Read more about the ad format here.

300x250 | 300x600 | 970x250

Fiat - 500 - riva

The Italian riviera forms the backdrop to a creative highlighting this special edition Fiat 500, created in with classic Italian boat manufacturer Riva.

160x600 | 300x250 | 300x600 | 728x90 | 970x250

Fiat - Panda - everyone

Folding panels cycle through various product features in this dynamic creative.

Standard: 160x600 | 300x250 | 300x600 | 728x90 | 970x250
4x4: 160x600 | 300x250 | 300x600 | 728x90 | 970x250
cross: 160x600 | 300x250 | 300x600 | 728x90 | 970x250