OVERVIEW

Miscellaneous ‘rich’ display ads for various brands

ROLES

• creative direction

• development oversight

DETAIL

Rich display ads provide an enhanced level of interaction or immersion by utilising features which are restricted within the standard display ads. This page contains a selection of display ads I’ve created for various brands in (kinda) chronological order, enjoy browsing!

Fiat - 500L - family

Fullscreen interactive overlay showcasing the Fiat 500L family of cars via custom rendered video 360s.

Stella Artois - The perfect pour

To promote the Stella Artois sponsored ‘world draft masters’ event, this interactive ad challenged you to use your steady hand skills and to pour a perfect pint.

Fiat - 500 - wonderwall

A unique ad format featuring a series of morphing panels which quite literally pop out of the page.

Read more about the ad format here.

300x250 | 300x600 | 970x250

Alfa Romeo - Giulia - advocacy

Rich display ad featuring video content and product information.

300x600 | 970x250

Alfa Romeo - Giulia - launch

Rich display ad featuring video content, gallery, 360’s, product and finance information.

970x250

Alfa Romeo - Stelvio - more than an SUV

Rich display ads showcasing various product features through videos.

300x600 | 970x250

Fiat - Punto - British cycling

Taking inspiration from the classic 1980’s arcade game ‘track and field’, the interactive ad invited players to step into the shoes of UK Olympic cyclist Geraint Thomas, racing against a Fiat Punto GBT through the streets of London.

Fiat - 500L - Launch

Ultimately designed to showcase the bold styling of the newly launched, family-focused, Fiat 500L, the heavily interactive ad featuring a series of custom rendered 3D scenes (lab, city, country and fairground).

Fiat - 500L trekking

An attention-grabbing ad aimed at emphasising the ‘go-anywhere’ nature of the 500L trekking edition.